Importance of a supply chain strategy

There is an ever-increasing demand on businesses as customer expectations grow. Costs must be lower, range must be bigger, and orders should be fulfilled instantly in a way that is the most convenient.

Supply chain transformations traditionally focused on immediate cost saving and efficiencies – but in the long run, these decisions may adversely affect the bottom line. What is needed is an underlying strategic vision that is agile to the modern marketplace. By building and working towards a defined roadmap, a sustainable operation can be achieved that gives our client’s long-term competitive edge.
Core to supply chain performance is the availability and providing value. Core to supply chain success is business strategy alignment with a strong focus on the customer and their needs. If the customer guides decision making processes, solutions can be implemented that truly represent and underpin the supply chain requirements.
Creating a supply chain network and distribution strategy can be daunting.
There are infinite possibilities and a compelling business case is needed to gain stakeholder support. Relog’s data driven approach with practical experience creates optimized and responsive supply chain strategies that underpin the business’ strategy. In doing so, we re-invent supply chains as the competitive edge.

Supply chain and logistics strategic planning

Distribution strategies

A roadmap to implementation of overall strategies aligned with business objectives and developing a long-term plan of how a site or campus should be used.

Regionalisation and centralisation distribution

Identifying potential range grouping that would add significant cost, control, response speed, and inventory benefits considering all up and downstream effects and risks. Similarly, exercises are done for decoupling.

Business case development

Building business cases with facts that effectively communicate a strategy and its objective.

Channels to market

Use existing or engineer new infrastructure to target and fulfill new customer segments.


Gearing up for click and collect e-commerce, and/or brick and mortar store fulfillment.

Cost to serve

Understanding how costs are can be optimized throughout the supply chain by different strategic options.

Supply chain network analysis

Centre of market studies

Finding the ideal area for a site or campus by balancing customer location, supplier location, operational costs, and transport costs in line with future business requirements.

Site selection

Trade-off land options by considering cost, surrounding environmental impact, surrounding infrastructure, planned area development, highway access, extension potential, geographical site conditions and natural ground levels, and exposure to natural elements such as light, wind, and rain.

Transportation and physical distribution

Modelling transport networks to understand response time and distance to market, cost and complexity, and the interaction between distribution centers.

International, national and regional DC strategy

Long term planning to set-up centers of excellence, import/export facilities and operations, stockholding strategies, and strategic range distribution.